Who wants to own “Loudoun County Business”?

No, I don’t mean who wants to own a Loudoun County Business. I mean, who wants to own the term “Loudoun County Business”? Go ahead and crank up Google. Key in “Loudoun County business” (including quotes) and click Search. Look at the results. Terrible! There is not one Loudoun county company listed (excluding directories, publishers and SEO companies who don't count for the purposes of this example) in the top 10 results. No wait…in the top 20 results.

Step right up and get your position
That result is bad, but it’s also very good. Good for the company that wants to own that key term on page one of Google and Yahoo and MSN and AOL and Ask.

How to I claim my “Loudoun County Business” prize?
Simple. Start including, referring, alluding, writing, linking, blogging, posting, coding “Loudoun County Business” online, and unless you have stiff competition (after this blog), your company will be listed at least in the top 20 results. And that’s the worst case scenario.

Why would I want to own “Loudoun County Business”?
Even thought there were 2,250 results for that specific result, think about how many people would come across your business each day online as compared to now. What impact might that have for your business? There is a lot of brand equity in those online impressions. And that's the very least of the upside. I can only think of the good things that might happen.

Now just think if you owned “Loudoun County [your business, service or product]”, and what that would do for your business.