12 Powerful Internet Marketing Tips for 2009
Focus on these 12 tactics to remain ahead of your competition online. There’s actually about 13 or 14 but who’s counting. Point is there’s good online marketing you can do for your business for under $100.
Universal Search.
Universal search is in! Google is ranking social media sites like YouTube.com and FaceBook.com high in results. Universal search is part of Google’s solution to provide more comprehensive and helpful search results. Search results no longer include just website pages, the results now contain video, audio, PDFs, PowerPoint files and anything else you can think of. Sign up for FaceBook.com and test it with me. Search for RJ Keane or UpClick Marketing and send me a note!
Content is still king.
The Internet is about finding content and if you don’t have any, then you’ll lose…big time. Launch a blog at Wordpress.com or Blogger.com and write about your business and/or your industry. If you’ve got a demo about your product/s, put it on YouTube.com, AOL Video, Vimeo.com and MetaCafe.com. Google results are only the rails that bring in visitors into the station. Your website is what turns visitors into paying customers.
Search Engine Optimization.
Understand SEO. You don’t need to learn all the tactics but try and understand the best tactics at a high level. Search Marketing and its derivatives are going to play an increasingly important part in sales, marketing, branding and a whole slew of others things no one can even yet predict. Go to SearchEngineLand.com and learn a little.
FaceBook.com for Business.
This really should be number one…join FaceBook.com and experiment. Join and invite friends to join. Post comments on your ‘Wall’ and share some photos. Doing these things won’t win you business but you’ll be staying up with the Joneses. If you don’t, you’re going to sound like grandma when you explained the “Internet” to her. Get to understand the social media side of the web. I mean it, don’t get left behind.
Online Reputation Management.
Watching and safeguarding your company’s reputation online is becoming increasingly important. Use Google Alerts as a free way to monitor who’s saying what about you, your business or your products online on Google.
RSS Feeds.
This definition is taken directly from Wikipedia. “Web feeds benefit publishers (e.g. your blog) by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.”
Free Online Communities
Use Ning.com to create your own online community for free. Yes, you heard right. Build a thriving online community around your small business and provide the tools and value the big boys offer.
Local Search.
Become familiar with local search and vertical search engines. Make sure your business is listed on Google Local. If a zip code, town or city is entered with a search query the local result always appears at the number one position!
PPC Advertising.
Pay per click advertising. Done right, PPC is the most cost-effective way to get new business leads or customers. The key to successful PPC is having the right landing page i.e. your page the advertising is linked to on your site should be specifically about what your advertising. Never link your PPC to the homepage of your website. Google Adwords, Yahoo.com and FaceBook.com are all good places to invest. Start with FaceBook.com to learn the basic concepts, then move to Google and Yahoo when you’ve learned more and made some mistakes.
Keywords, Glorious Keywords.
Keywords will never go out of style. The Internet is all about content. Google indexes most of the content on the Internet and categorizes it based upon keywords. When someone submits a search query, they’ll enter any number of keywords for the content they’re looking to find. That said, you need to know which keywords your prospective customers are using to find a business like yours on Google, Yahoo or Live. Watch this video to understand why keywords are so important to your website. Google has a free keyword tool that can help you identify those keywords. Once you know which keywords you need, start putting them on your website and your blog. Hey presto! More visitors and more new customers.
Social media – I Never Get Tired of it.
Digg.com. FaceBook.com. Bloglines.com. Linkedin.com. Stumbleupon.com. Sphinn.com. Technorati.com. Delicious.com. Twitter.com. Propeller.com. Spend 10 minutes a week on each of these sites. There are 10 sites x 10 minutes = 1 hour and 40 minutes. Get to know these sites and how they work and you’ll know a lot about Social Media in 3 months.
Repurpose Content.
Take your written content (from collateral or website) and make a PowerPoint presentation with it. Then download a trial version of Camtasia and make a Flash movie. Buy a $20 mic and record a voiceover to accompany your presentation. Take an hour to do this and you’ll have a pretty good Flash movie to put on Vimeo.com and YouTube.com. Then take that PowerPoint file and turn it into a PDF and upload into iTunes. Yes! You can do that. Then, take that same PDF and upload it onto Scribd.com. Get the point?
If you try any of these tactics let me know because I'd like to write about it. Post a comment on this blog or shoot me an email at rkeane[at]upclickmarketing.com. (Replace "[at]" with "@").
www.UpClickMarketing.com
Universal Search.
Universal search is in! Google is ranking social media sites like YouTube.com and FaceBook.com high in results. Universal search is part of Google’s solution to provide more comprehensive and helpful search results. Search results no longer include just website pages, the results now contain video, audio, PDFs, PowerPoint files and anything else you can think of. Sign up for FaceBook.com and test it with me. Search for RJ Keane or UpClick Marketing and send me a note!
Content is still king.
The Internet is about finding content and if you don’t have any, then you’ll lose…big time. Launch a blog at Wordpress.com or Blogger.com and write about your business and/or your industry. If you’ve got a demo about your product/s, put it on YouTube.com, AOL Video, Vimeo.com and MetaCafe.com. Google results are only the rails that bring in visitors into the station. Your website is what turns visitors into paying customers.
Search Engine Optimization.
Understand SEO. You don’t need to learn all the tactics but try and understand the best tactics at a high level. Search Marketing and its derivatives are going to play an increasingly important part in sales, marketing, branding and a whole slew of others things no one can even yet predict. Go to SearchEngineLand.com and learn a little.
FaceBook.com for Business.
This really should be number one…join FaceBook.com and experiment. Join and invite friends to join. Post comments on your ‘Wall’ and share some photos. Doing these things won’t win you business but you’ll be staying up with the Joneses. If you don’t, you’re going to sound like grandma when you explained the “Internet” to her. Get to understand the social media side of the web. I mean it, don’t get left behind.
Online Reputation Management.
Watching and safeguarding your company’s reputation online is becoming increasingly important. Use Google Alerts as a free way to monitor who’s saying what about you, your business or your products online on Google.
RSS Feeds.
This definition is taken directly from Wikipedia. “Web feeds benefit publishers (e.g. your blog) by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.”
Free Online Communities
Use Ning.com to create your own online community for free. Yes, you heard right. Build a thriving online community around your small business and provide the tools and value the big boys offer.
Local Search.
Become familiar with local search and vertical search engines. Make sure your business is listed on Google Local. If a zip code, town or city is entered with a search query the local result always appears at the number one position!
PPC Advertising.
Pay per click advertising. Done right, PPC is the most cost-effective way to get new business leads or customers. The key to successful PPC is having the right landing page i.e. your page the advertising is linked to on your site should be specifically about what your advertising. Never link your PPC to the homepage of your website. Google Adwords, Yahoo.com and FaceBook.com are all good places to invest. Start with FaceBook.com to learn the basic concepts, then move to Google and Yahoo when you’ve learned more and made some mistakes.
Keywords, Glorious Keywords.
Keywords will never go out of style. The Internet is all about content. Google indexes most of the content on the Internet and categorizes it based upon keywords. When someone submits a search query, they’ll enter any number of keywords for the content they’re looking to find. That said, you need to know which keywords your prospective customers are using to find a business like yours on Google, Yahoo or Live. Watch this video to understand why keywords are so important to your website. Google has a free keyword tool that can help you identify those keywords. Once you know which keywords you need, start putting them on your website and your blog. Hey presto! More visitors and more new customers.
Social media – I Never Get Tired of it.
Digg.com. FaceBook.com. Bloglines.com. Linkedin.com. Stumbleupon.com. Sphinn.com. Technorati.com. Delicious.com. Twitter.com. Propeller.com. Spend 10 minutes a week on each of these sites. There are 10 sites x 10 minutes = 1 hour and 40 minutes. Get to know these sites and how they work and you’ll know a lot about Social Media in 3 months.
Repurpose Content.
Take your written content (from collateral or website) and make a PowerPoint presentation with it. Then download a trial version of Camtasia and make a Flash movie. Buy a $20 mic and record a voiceover to accompany your presentation. Take an hour to do this and you’ll have a pretty good Flash movie to put on Vimeo.com and YouTube.com. Then take that PowerPoint file and turn it into a PDF and upload into iTunes. Yes! You can do that. Then, take that same PDF and upload it onto Scribd.com. Get the point?
If you try any of these tactics let me know because I'd like to write about it. Post a comment on this blog or shoot me an email at rkeane[at]upclickmarketing.com. (Replace "[at]" with "@").
www.UpClickMarketing.com
Labels: 2009 online marketing tips, northern Virginia advertising agencies, northern Virginia marketing companies, northern Virginia web designers, small business online marketing tips, social media tips
posted by UpClick Marketing - Search Engine Marketing, Social Media Marketing and Website Design in Leesburg, Loudoun County, Virginia at
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