Online Marketing Firm Seeking Northern Virginia Small Businesses to Take the Web 2.0 Challenge

Leesburg, Va., January 14, 2008 – UpClick Marketing, a search engine marketing and online social marketing firm, today announced it is launching a search for local businesses that are willing to participate in a unique Web 2.0 social marketing program called W2DotZero (www.W2DotZero.org). With virtually no Northern Virginia-based small businesses currently taking advantage of the latest methods in social and network marketing, UpClick is seeking to make one small business the first in the region to benefit from these highly effective techniques for promoting and managing their business online. Upclick will be providing their services at no cost to the company.

UpClick Marketing is challenging small companies in Northern Virginia to step forward and take the next step in the growth of their business strategy by participating in W2DotZero. From qualified companies, UpClick will choose one for which it will develop and implement a comprehensive Web 2.0 program. The program will include:

• Marketing conducted via online social outlets including YouTube, LinkedIn, FaceBook, Flickr and del.icio.us

• Creation of and frequent updates to a blog on the company’s website

• Search Engine Optimization for the company’s website

• External search engine optimization including link building and other external optimization tactics

• Local promotion on Google and Yahoo search engines

UpClick will conduct the program on behalf of the selected company throughout 2008, and provide detailed results for key metrics including increasing search engine rankings and online presence.

“Managing your online presence is crucial for every company, especially as the use of more advanced online tools become available. Web 2.0 social networking sites are making it extremely easy for consumers and clients of businesses to share their opinions online. It’s very important that companies control their online presence and brand.” said Ronan Keane, president of UpClick Marketing.

“I suspect that many Northern Virginia small business owners have heard of the term but are not familiar with Web 2.0 practices. Many may believe these methods are only appropriate for larger, national companies. The beauty of Web 2.0 is it’s for everyone, no matter how big or small the organization. The web is the great equalizer. Seeing first hand how powerful it can be, I look forward to making one Northern Virginia small business the first in the region to benefit from these social marketing methods.”  

Interested companies should go to www.W2DotZero.org to review eligibility requirements. The business will be selected by March 14, 2008.

About UpClick Marketing
UpClick Marketing (www.UpClickMarketing.com) is a search engine and online social marketing company that specializes in building an online presence for companies, and provides search engine marketing (SEM) services that drive qualified prospects to client websites.  Services also include search engine optimization (SEO), Pay Per Click Advertising, Web and Search Analytics, Email Marketing and Website and Landing Page Design. Based in Leesburg, Virginia, UpClick draws on years of marketing experience in launching national and international Fortune 100 e-Commerce initiatives.